A lot of passion and skill go into crafting a genuine Swiss timepiece, so it’s no surprise that counterfeiters target these high-value products. But what may not be so obvious is that the supply chain of fake watches runs deep and is increasingly sophisticated, especially in Asia where counterfeiting experts are based. More info https://finance.yahoo.com/news/super-clone-watches-superluxuryreps-com-191500016.html

Counterfeiters rely on a network of storage and transit hubs. The Federation of the Swiss Watch Industry (FH) says that many counterfeiters based in Asia export their products to countries such as Albania, Egypt or Morocco for Europe; Turkey or Saudi Arabia for Africa; Panama for America and Dubai for the rest of the world. Those companies and cities act as distribution centers, storing, handling, and shipping the fake watches to their final destination.

It’s not just the watches that are counterfeited; FH also reports that fake jewellery, leather goods and ready-to-wear clothing have become a major problem. In fact, these product categories account for 6.1% of all Swiss exports.

Why Consumers Buy Replica Watches Despite the Risks

This illegal trade is difficult to combat because fakes are sold all over the world through e-commerce platforms and social media. But new tools are being used to fight counterfeiting. For example, e-commerce providers are introducing blockchain-based certificates of authenticity. Meanwhile, a growing number of counterfeiters are being identified by customs agents and punished. It will take a concerted global effort to disrupt the supply chains of fake watches, which are supported by luxury brand exclusivity and pricing power, and enabled by Asia’s manufacturing depth and platform anonymity.